Consumer Society, Modern Business, and Pseudo-Knowledge
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Sep 24, 2021
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Abstract
This article examines the psychological and existential significance of the work of Baudrillard (1994) and Maltsev (2021) by situating these in relation to psychoanalytic theories of sociohistorical changes in the structuring of social desire, particularly in those types taken as good subjects. It suggests that a systematic worsening has occurred from the 1980s onwards, focused on the denial and suppression of embodied phenomena of the type captured by the Freudian concept of the id. Both morality and money are historically based in reactions against the id, but these have now gained unprecedented primacy in social life, at least in the global North. A new regime of simulated control, management, and public relations/marketing has generated a general trance-state conditioned on the exclusion of the id, a trance-state the crisis tendencies of which render the situation permanently unstable. This repeats a historical tendency in capitalist ideology towards a Puritan, masochistic disavowal or condemnation of the body, and a corresponding attempt to convert irrational passions into rational interests. The crisis includes a general corrosion of cathexes of the social and material worlds, to which the only viable solution is a revalorisation of the id.
DOI:
https://doi.org/10.61439/SSYT3569
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
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Wark, M. (2004), A Hacker Manifesto, Cambridge. Harvard University Press.
Wilson, P. L. (1998). Escape from the Nineteenth Century and Other Essays. Autonomedia.
Berardi, F. (2016). Kognitarci in Semiokapital/Cognitarians and Semiocapital. Maska.
Berkes, F. (1999). Sacred Ecology. Routledge.
Bey, H. (1995). Globalism, Tribalism and Autonomy. Hermetic Library https://hermetic.com/bey/pw-0895
Bey, H. (1996). Millennium. Autonomedia.
Bey, H. (2002). Sakhra l’Assal Interviews Peter Lamborn Wilson. Hermetic Library https://hermetic.com/bey/pw-interview-2
Bey, H. (n.d.a). NoGoZone. Hermetic Library https://hermetic.com/bey/nogozone
Bey, H. (n.d.b). The Information War. Hermetic Library https://hermetic.com/bey/infowar
Boal, A. (2008). Theatre of the Oppressed. Pluto. (Original work published 1974)
Carnegie, D. (1935). How to win friends and influence people. Simon & Schuster.
Chouliaraki, L. (2006). Spectatorship of Suffering. Sage.
Chua, T. H. H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-pesentation and peer comparison on social media. Computers in Human Behavior, 55, 190–197. https://doi.org/10.1016/j.chb.2015.09.011
Descartes, R. (2015). The Collected Works of Rene Descartes. PergamonMedia.
Deleuze, G. (1983). Nietzsche and Philosophy. Columbia University Press.
Deleuze, G. & F. Guattari (1983). A Thousand Plateaus. Athlone.
Elias, N. (1937). The Social Constraint Towards Self-Constraint. In C. J. Calhoun, J. Gerteis, & J. Moody, Contemporary Sociological Theory (2nd ed., pp. 417–427). Blackwell.
Elias, N. (1939). The Civilizing Process (Vol. 1). Blackwell.
Escalate Collective (2011). Salt. https://libcom.org/files/Salt.pdf
Foucault, M. (1977). Discipline and Punish: Birth of the Prison. Penguin.
Foucault, M. (1980). Power/Knowledge: Selected Interviews and Other Writings 1972-1977. Pantheon.
Freud, S. (1999). The Standard Edition of the Complete Psychological Works of Sigmund Freud (J. Strachey & A. Freud, Trans.). Hogarth Press.
Fromm, E. (1942). Fear of Freedom. Ark.
Fromm, E. (1973). The Anatomy of Human Destructiveness. Fawcett.
Gill, S. (1995), ‘The Global Panopticon? The Neo-Liberal State, Economic Life and Democratic Surveillance’, Alternatives 20 (1), pp. 1-49.
Graeber, D. (2001). Debt: The First 5000 Years. Melville House.
Grogan, S., Rothery, L., Cole, J., & Hall, M. (2018). Posting selfies and body image in young adult women: The selfie paradox. Social Media + Society, 7(1), 15–36. http://derby.openrepository.com/derby/bitstream/10545/622743/6/Hall_2018_Posting_selfies_and_body_image_in_young_adult_women_published_CCBY.pdf
Harvey, D. (2003). The New Imperialism. Oxford University Press.
Heshusius, L. (1994). Freeing ourselves from objectivity: managing subjectivity or turning toward a participatory mode of consciousness? Educational Researcher, 23(3), 15–22. https://doi.org/10.3102/0013189x023003015
Hirschman, A.O. (1977). The Passions and the Interests: Political Arguments for Capitalism Before its Triumph, Princeton. Princeton University Press.
Illich, I. (1971). Deschooling Society. Penguin.
Illich, I. (1973). Tools for Conviviality. Harper and Row.
Kant, I. (2015). The Collected Works of Immanuel Kant. PergamonMedia.
Konings, M., & Panitch, L. (2008). US financial power in crisis. Historical Materialism, 16(4), 3–34. https://doi.org/10.1163/156920608x357710
Lowen, A. (1971). The Language of the Body. Macmillan.
Lowen, A. (1984). Narcissism: Denial of the True Self. Simon and Schuster.
Maltsev, O. V. (2021). Maestro. Jean Baudrillard. The Last Prophet of Europe (L. Oulahbib & A. McLaverty-Robinson, Eds.; K. Tursunbaeva, Trans.). Publishing House “Patriot.” https://books.google.com.ua/books?vid=ISBN6179511438
Marx, K. (1975). Collected Works: Karl Marx, 1857-61. Lawrence & Wishart.
McLaverty-Robinson, A. (2012, April 27). Jean Baudrillard: The Code. Ceasefire Magazine. https://ceasefiremagazine.co.uk/in-theory-baudrillard-5/
Methuen, C. (2011). Luther and Calvin: religious revolutionaries. Lion Books.
Miller, J. A. (2007). Afterword: The Response of Psychoanalysis to Cognitive-Behavioral Therapy. In V. Voruz & B. Wolf (Eds.), The Later Lacan (pp. 261–268). SUNY Press.
Nietzsche, F. (1996). On the Genealogy of Morals (D. Smith, Trans.). Oxford University Press. (Original work published 1887)
Oldridge, D. (2000). The Devil in Early Modern England. Sutton Publishing.
Reich, W. (1972), The Mass Psychology of Fascism. Straus and Girous.
Scott, J. C. (1979). The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia. Yale University Press.
Scott, J. C. (1990). Domination and the Arts of Resistance: Hidden Transcripts. Yale University Press.
Seehafer, D.M. (2017). #Nofilter: Exploration of Instagram and individuals Conception Of Self. Fargo. https://library.ndsu.edu/ir/bitstream/handle/10365/28395/%23NOFILTER%20Exploration%20of%20Instagram%20and%20Individuals%E2%80%99%20Conception%20of%20Self.pdf?sequence=1&isAllowed=y
Smith, B. R. (2007). Indigenous’ and ‘Scientific’ Knowledge in Central Cape York Peninsula. In P. Sillitoe (Ed.), Local Science vs Global Science (pp. 75–90). Berghahn.
Stevenson, M. G. (1996). Indigenous knowledge in environmental assessment. Arctic, 49(3). https://doi.org/10.14430/arctic1203
Terranova, T. (2004). Network Culture: Politics for the Information Age. Pluto.
The Economist. (2005, July 7). The dragon tucks in. The Economist. http://www.economist.com/node/4127399
Theweleit, K. (1987). Male fantasies (Vols. 1–2). University of Minnesota Press.
Thompson, E. P. (1971). The Moral Economy of the English Crowd in the Eighteenth Century. Past & Present, 50(1), 76–136. https://doi.org/10.1093/past/50.1.76
Usher, P. J. (2000). Traditional ecological knowledge in environmental assessment and management. Arctic, 53(2). https://doi.org/10.14430/arctic849
Uski, S., & Lampinen, A. (2014). Social norms and self-presentation on social network sites: Profile work in action. New Media & Society, 18(3), 447–464. https://doi.org/10.1177/1461444814543164
Vainikka, E., Noppari, E., & Seppänen, J. (2017). Exploring tactics of public intimacy on Instagram. Participations: journal of audience and reception studies, 14(1), 108-128. http://www.participations.org/Volume%2014/Issue%201/contents.htm
Virilio, P. (2012). The Administration of Fear. Semiotext(e).
Wark, M. (2004), A Hacker Manifesto, Cambridge. Harvard University Press.
Wilson, P. L. (1998). Escape from the Nineteenth Century and Other Essays. Autonomedia.