Google and Facebook as a Way of Life for Millions of People in a Digital Society
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Sep 17, 2022
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Abstract
The article explores Google and Facebook platforms as quite innovative companies that provide services and create many new products enjoyed by millions. Apart from providing services, advertisers know the details of users' lives and offer their services to them with extreme accuracy based on their social network profile. Facebook has created a number of innovations that track users on the Internet, constantly updating the window of life interests. At the same time, no one sees what happens to the data generated by all the "likes", how the social network's data mining mechanism works, and how our data and hobbies are identified.
The aim of the article is to conceptualize the activities of Google and Facebook platforms that provide a way of life for millions of people in the digital society. The subject of the study is Google and Facebook as a lifestyle of millions. The object of the study is the impact of digital society on the improvement of Google and Facebook through information and communication and information and communication technologies.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
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Brailovskaia, J., Margraf, J., Schillack, H., & Köllner, V. (2019). Comparing mental health of Facebook users and Facebook non-users in an inpatient sample in Germany. Journal of Affective Disorders, 259, 376–381. https://doi.org/10.1016/j.jad.2019.08.078
Calvert, J., & Abadia, R. (2020). Impact of immersing university and high school students in educational linear narratives using virtual reality technology. Computers & Education, 159, 104005. https://doi.org/10.1016/j.compedu.2020.104005
Castaño-Pulgarín, S. A., Suárez-Betancur, N., Vega, L. M. T., & López, H. M. H. (2021). Internet, social media and online hate speech. Systematic review. Aggression and Violent Behavior, 58, 101608. https://doi.org/10.1016/j.avb.2021.101608
Chester, T., Ponnuthurai, S., Roland, D., Reynolds, S., & Moghraby, O. S. (2020). Social media and young people’s health. Paediatrics and Child Health, 30(11), 404–406. https://doi.org/10.1016/j.paed.2020.08.008
Chetty, N., & Alathur, S. (2018). Hate speech review in the context of online social networks. Aggression and Violent Behavior, 40, 108–118. https://doi.org/10.1016/j.avb.2018.05.003
Christian, B., & Griffiths, T. (2016). Algorithms to Live By: The Computer Science of Human Decisions. HarperCollins UK.
Centre for Criminology. (2021a, April 23). Introduction to business theory and practice. Interview with Dr. Prof. Elisabeth Haas Edersheim [Video]. YouTube. https://www.youtube.com/watch?v=_lNFdRO0rUI&t=4s
Centre for Criminology. (2021b, April 27). History of business, management and technology. Interview with Dr. Prof. Elisabeth Haas Edersheim. [Video]. YouTube. https://www.youtube.com/watch?v=cDoMl_doG7Y&t=5s
Centre for Criminology. (2021c, May 14). This unknown marketing. Interview with Dr Prof Elisabeth Haas Edersheim [Video]. YouTube. https://www.youtube.com/watch?v=2ooUDhQKDlQ
Houghton, D., Pressey, A. D., & Istanbulluoğlu, D. (2020). Who needs social networking? An empirical enquiry into the capability of Facebook to meet human needs and satisfaction with life. Computers in Human Behavior, 104, 106153. https://doi.org/10.1016/j.chb.2019.09.029
Goodman, M. (2016). Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It. Corgi Books.
Gupta, S. (2018). Driving Digital Strategy: A Guide to Reimagining Your Business. Harvard Business Press.
Javaid, M., & Haleem, A. (2020). Virtual reality applications toward medical field. Clinical Epidemiology and Global Health, 8(2), 600–605. https://doi.org/10.1016/j.cegh.2019.12.010
Kuai, S., & Hao, N. (2019). Virtual reality and creativity. In Encyclopedia of Creativity (3nd ed., pp.686-689). https://doi.org/10.1016/b978-0-12-809324-5.23763-2
Montgomery, K. C. (2015). Youth and surveillance in the Facebook era: Policy interventions and social implications. Telecommunications Policy, 39(9), 771–786. https://doi.org/10.1016/j.telpol.2014.12.006
Mylonopoulos, N. A., & Theoharakis, V. (2020). Motivations and passions in m-Facebook use. Computers in Human Behavior, 104, 106174. https://doi.org/10.1016/j.chb.2019.106174
Nikitenko, V., Voronkova, V., Andriukaitiene, R., & Oleksenko, R. (2021). The crisis of the metaphysical foundations of human existence as a global problem of post-modernityand the ways of managerial solutions. Propósitos Y Representaciones, 9(1). https://doi.org/10.20511/pyr2021.v9nspe1.928
O’Connor, J., & McDermott, I. (1997). The Art of Systems Thinking: Essential Skills for Creativity and Problem Solving. Harper Thorsons.
Oleksenko, R. I. (2017). Lyudina v Umovah Informacijnogo Suspilstva yak Ob'yekt Socialno-Ekonomichnoyi Refleksi [Human in the Information Society as an Object of Socio-Economic Reflection]. In Materials of the International Scientific and Practical Conference on November 23-24, 2017 (pp. 59–62). Zaporizhzhia State Engineering Academy. http://eprints.mdpu.org.ua/id/eprint/1794/
O’Neil, C. (2016). Weapons of Math Destruction: How big data increases inequality and threatens democracy. Crown.
Sørensen, E. J. (2016). The post that wasn’t: Facebook monitors everything users type and not publish. Computer Law & Security Review, 32(1), 146–151. https://doi.org/10.1016/j.clsr.2015.12.007
Sternberg, N., Luria, R., Chandhok, S., Vickers, B. D., Kross, E., & Sheppes, G. (2020). When facebook and finals collide - procrastinatory social media usage predicts enhanced anxiety☆. Computers in Human Behavior, 109, 106358. https://doi.org/10.1016/j.chb.2020.106358
The American Academy of Child and Adolescent Psychiatry. (2020, February). Screen Time and Children. AACAP. https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-Guide/Children-And-Watching-TV-054.aspx
Van Der Schyff, K., Flowerday, S., & Furnell, S. (2020). Duplicitous social media and data surveillance: An evaluation of privacy risk. Computers & Security, 94, 101822. https://doi.org/10.1016/j.cose.2020.101822
Van Schaik, P., Jansen, J., Onibokun, J. A., Camp, L. J., & Kusev, P. (2018). Security and privacy in online social networking: Risk perceptions and precautionary behaviour. Computers in Human Behavior, 78, 283–297. https://doi.org/10.1016/j.chb.2017.10.007
Voronkova, V., Nikitenko, V., Andriukaitene, R., & Oleksenko, R. (2021, April 27). Artificial Intelligence as the main decisive force that can change humanity. Centre for Criminology. https://criminology-center.org/iskusstvennyj-intellekt-kak-glavnaya-reshayushhaya-sila-kotoraya-mozhet-izmenit-chelovechestvo/