The article examines the problem of subjectivity and identity formation, the specifics of individual and collective identity research. It is noted that the study of subjectivity, "I" (self), which is the source of the formation of individual identity, actualizes the study of this problem in many social and humanitarian sciences. It has been established that in a broad interdisciplinary context, it is a search for an effective methodological toolkit for determining the dynamic matrix of subjectivity, which is constantly changing in the modern globalized society. In the context of the study of the phenomenon of subjectivity and identity, the socio-psychological theory - the theory of traits, the theory of roles and the humanistic theory - is briefly considered. It was found that all these theories cannot adequately investigate the subject's identity, the possibility of using E. Erikson's identity theory and the direction of social constructionism, where human subjectivity is constructed here and now in relations with other people using speech practices of discourse, was analyzed . It was determined that the discourse in the understanding of social constructionists is a kind of material basis of the practices of social construction of reality, thanks to which the "I"-construction of subjectivity is constructed.
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